Other sustainable improvements we are making...

• OUR ETHOS

  At Luna by Khush, we believe beauty should feel empowering, effortless and confidence-boosting.

  We are committed to creating wearable beauty products designed for real life - products that help you feel confident, elevated and unapologetically yourself.

  As an independent beauty brand, we continue to grow with intention, carefully considering the products we create, the suppliers we work with and the impact we leave behind.

• PRODUCT PHILOSOPHY

  • Creating versatile, multi-purpose beauty products designed to simplify makeup routines whilst encouraging more intentional purchasing.

  • Prioritising quality, wearability and longevity over trend-led overconsumption.

  • Producing collections in considered quantities to help reduce unnecessary excess stock where possible.

  • Designing beauty products that feel effortless to use whilst still delivering a glamorous, confidence-enhancing finish.

  • Continuing to listen closely to our customers and community through a strong founder-led and consumer-focused approach.

• VEGAN & CRUELTY-FREE

  • Luna by Khush is proudly cruelty-free.

  • We do not test products on animals.

  • We are committed to offering vegan-friendly beauty products across our collections.

  • We carefully review our ingredients, suppliers and manufacturing partners to ensure they align with our brand values and standards.

  • We believe beauty products should feel good both emotionally and ethically.

• PACKAGING & MATERIALS

  • Continuously reviewing our packaging choices to identify more conscious alternatives as the brand grows.

  • Working towards reducing unnecessary packaging and excess waste wherever possible.

  • Encouraging customers to responsibly recycle or reuse packaging after use.

  • Exploring recyclable and lower-impact packaging solutions across shipping and product presentation.

  • Making ongoing improvements to our operational processes as we continue learning and evolving as a brand.

• COMMUNITY & IMPACT

  We believe beauty has the power to uplift, empower and create confidence.

  Beyond products, Luna by Khush exists to build a positive and empowering community centred around self-expression and individuality.

  • Supporting initiatives that create meaningful impact through selected partnerships and projects.

  • Continuing to explore ways our business can give back as we grow.

  • Building a brand that feels personal, inclusive and community-driven.

  • Remaining proudly founder-led and independently built.

• SUPPLIER & MANUFACTURING STANDARDS

  We choose our suppliers and manufacturing partners carefully and continue building relationships with teams that align with our values around quality, ethics and responsible production.

  We expect our manufacturing partners to uphold:

  • Safe and respectful working conditions.

  • Fair and ethical workplace practices.

  • Responsible manufacturing standards.

  • Quality-focused production processes.

  As a growing independent brand, we remain committed to improving transparency and making more informed decisions across all areas of our business.

• CONTINUOUS IMPROVEMENT

  We understand that building a more conscious beauty brand is an ongoing journey.

  As Luna by Khush continues to grow, we are committed to:

  • Reviewing and improving our packaging and operational practices.

  • Making more informed sourcing and production decisions.

  • Listening to customer feedback and evolving responsibly.

  • Continuing to explore ways to reduce unnecessary waste and environmental impact.

  • Growing with intention, transparency and long-term purpose.

  Thank you for supporting an independent beauty brand on this journey with us.

• IN-HOUSE IMPROVEMENTS

  • Partnered with Greenspark to help support impactful environmental and social initiatives through customer orders.

  • Every order contributes towards positive impact projects, including clean water initiatives for communities in need.

  • We use Royal Mail shipping services, who have publicly committed to achieving Net-Zero carbon emissions by 2040 and operate one of the UK’s lowest reported carbon delivery footprints.

  • We continue to produce collections in considered quantities to help minimise unnecessary excess stock and waste.

  • We prioritise digital operations and communications wherever possible to reduce unnecessary paper usage.

  • As Luna by Khush grows, we remain committed to identifying new ways to operate more consciously and responsibly across all areas of the business.

  • We understand there is always more progress to make and we are committed to continuous improvement as an evolving independent beauty brand.