Founded by Khushi, Co-Founded by you...

A message from the founder…

“I am very proud to have started a line of products committed to bringing women together to feel empowered, ignited by a glow from within!”

Why Luna by Khush Exists

We believe:

  • Beauty isn’t perfect - it’s authenticity which should be worn to empower.
  • Sparkle doesn’t have to be loud (unless you want it to be).
  • Everyone deserves products that make them feel powerful and radiant — without compromising on quality or values.

What We Do

We create handcrafted glitters, glowing base products, and other versatile makeup pieces designed to:

  • Empower. Stand out shades that turn heads, subtle shades that enhance - your mood, your moment.
  • Feel good. Vegan friendly, cruelty-free responsibly sourced materials.
  • Be easy. Dual-use, buildable, blendable — because beauty should work with you, not against you.

The heart of the brand

There are so many connotations Khushi had brainstormed as her vision ran wild when creating her empire - Luna by Khush. The lotus flower has forever left her mesmerised in awe; how is it a flower so beautifully flourished can root from the dirtiest waters? But, it was with the realisation that this fits perfectly with the analogy of a human life… in our life, we go through a world of struggles and hardships. However, with this, comes purity and development… self-regeneration and rebirth… we become that beautiful flower every single day we’re alive! The addition of our lunar indicates enlightenment in darkness. In fact, it’s so powerful that the joint force and sacredness of the lotus and the lunar manifest and embody femininity!

These meanings initiated a spark to Khushi’s mind, to create conversations of enlightening growth, manifestation and success! This is just the beginning… and if the founder, Khushi, wants you to take anything from this brand is this is makeup made to feel empowered in, to shine through a powerful self where anything is possible if you follow your dreams and GLOW for it. So, let’s do this together… and add some sparkle!

Our story so far

2020
2021
2022
2023
2024
2025
2026
2020

The beginning

Luna by Khush began with handmade, pressed glitter pigments, created with a passion for bold colour and high-impact glam.

2021

First partnerships

The brand launched our Lift & Lengthen mascara and partnered with its first retail platform, Agora App, marking the start of Luna by Khush’s journey beyond direct-to-consumer.

2022

Cult favourites

Luna by Khush launched on Not On The High Street and introduced the multi-purpose Shadow & Smudger Duo Stick — a cult favourite that has sold out four times across all shades since launching

2023

Defining the eyes

The eye range continued to grow with the launch of the Empower Liner Liquid Eyeliner Pen, alongside an expanded collection of glitter pigments.

2024

A major retail moment

A major milestone year, Luna by Khush launched on the UK’s largest online department store, Debenhams.

2025

Stepping into the spotlight

Our biggest year yet, Luna by Khush expanded into face and lip products and hosted its very first in-person events, bringing the brand to life beyond the screen.

2026

The next era

With a refreshed online home, exciting launches ahead, and ambitious plans in motion, Luna by Khush steps into its next era — and this is only the beginning.

What our customers are saying...

Love my LBK lipsticks!

I absolutely love LBK products. I have tried the lipsticks in CEO Crimson and Bare Ambition and both shades are gorgeous. The formula is super hydrating and feels great on the lips. I also love that LBK is cruelty-free and vegan. Beautiful colours, comfortable wear and ethical values. Highly recommend.

RRR Nov 13 2025

Amazing makeup products

Absolutely loving the makeup products from Luna by Khush! The eyeliner in particular is amazing, it lasts all day and doesn’t smudge at all. The eyeshadow range is also great quality with lovely pigmentation as well as beautiful packaging too. Would definitely recommend!

Ozlem Jan 3 2026

A brand that really cares

Beautifully presented quality makeup from a brand that truly cares about its customers. I’ve used glitter pigment eyeshadows and mascara which produced stunning effects - highly recommended!

Soraya Oct 14 2025
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